ByteDance expands its AI offerings with Jimeng AI, a text-to-video model, joining many Chinese tech firms competing in the emerging market.
ByteDance has expanded its offering of software that generates videos based on text prompts, joining a growing number of Chinese tech firms entering an emerging market also targeted by ChatGPT creator OpenAI.
Since Microsoft-backed OpenAIÂ unveiled its text-to-video model Sora in February, which is not open for public use yet, Chinese companies have rapidly developed similar tools, with several launching models accessible to users.
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Reuters checks on Tuesday showed that Jimeng AI, developed by ByteDance-owned Faceu Technology, is now available on the Apple App Store for Chinese users following its release on Android on July 31.
The parent company of short video app firm TikTok is launching a text-to-video model, following a series of similar model releases in recent months in China.
Kuaishou, one of China’s largest video apps, opened its Kling AI text-to-video model to a global audience late last month. Its beta version is accessible worldwide, requiring only an email address for registration.
Chinese AI startup Zhipu AI also introduced its video-generating model Ying last month, and days after its launch, another startup, Shengshu officially launched its Vidu app.
Faceu Technology operates under ByteDance’s Jianying business, best known for its video editing app CapCut.
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Jimeng AI offers monthly subscriptions at 69 yuan ($9.65), 79 yuan for a single month, or 659 yuan annually. Each plan allows users to create about 2,050 images or 168 AI videos monthly.
