A Stockholm-based research firm is making Slack its operating system — and betting that AI agents can do what dashboards never could.
Cint, the Stockholm-based research and measurement technology company, has expanded its partnership with Salesforce to embed AI-powered tools directly into Slack, moving a significant portion of its customer management and internal operations into the messaging platform.
The expansion builds on an existing relationship in which Cint uses Salesforce Sales Cloud to run a custom configure-price-quote engine and Einstein Bots to support its go-to-market processes. The new work takes that integration further by making Slack the primary interface through which account teams manage customers, execute sales activities and access company knowledge — reducing the need to switch between Salesforce, NetSuite and other systems throughout the working day.
The first phase is already live. An Enterprise Search tool gives employees instant access to company-wide knowledge to answer complex customer queries without leaving Slack, while an AI-powered Slackbot summarises internal threads and drafts replies on demand. A second phase, currently in development, will introduce CSM Canvas, a unified dashboard consolidating revenue data, contract health and open customer escalations in a single view.
The longer-term ambition is to transform Cint’s support chatbot, Cinthia, from a scripted tool into a context-aware agent capable of providing dynamic answers as platform issues arise in real time. Additional internal AI agents are planned to surface insights, simplify approvals and automate repetitive administrative processes.
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The initiative is particularly significant for Cint given its predominantly remote workforce, for which a coherent, centralized digital environment matters more than it might for companies with large physical offices. Rather than routing decisions through separate systems that rarely talk to one another, the company is positioning Slack as the connective layer that ties its operations together.
“By automating complex processes and augmenting human teams with intelligent assistance, we can accelerate response times and deliver faster, more personalized experiences at scale,” said Patrick Comer, Cint’s chief executive.
