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GroupM and Amazon Ads: Crafting Amazon Marketing Cloud

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New Custom Offering Will Provide GroupM Clients with Pathway to Use Amazon Marketing Cloud for Optimized Business Performance

GroupM, WPP’s media investment group, announced a collaboration between GroupM Nexus, the industry-leading performance marketing organization and Amazon Ads, to co-develop and launch the Amazon Marketing Cloud Maturity Framework. Available to GroupM clients, the custom offering will rigorously assess marketers’ maturity level with Amazon Marketing Cloud to align their business needs with the most suitable Amazon Marketing Cloud solutions.

“Amazon Ads robust product suite can return the best benefit for brands when there is a clear path forward that can be easily navigated,” said Amy Armstrong, Director of Global Customer Development at Amazon Ads. “Working with GroupM Nexus to unlock the power of Amazon Marketing Cloud (AMC) will give brands an in-depth understanding of where they’re at in their AMC maturity, and that’s the first step in building tailored programs that work.”

The co-developed framework allows GroupM Nexus’ commerce experts to evaluate where marketers are in their respective Amazon Marketing Cloud journeys. Findings returned from the assessment can be translated into tangible custom action plans that will enhance cross-channel campaign performance.

“As Commerce rapidly evolves, advertisers need increased visibility, ease and confidence to maximize marketing opportunities,” said Lauren Lavin, Executive Director, Commerce, GroupM NA. “We understand that driving profitability and seeing returns on investment is only possible when rooted in foundational insights. In collaboration with Amazon Ads, we have created proprietary benchmarks that allow clients to determine which Amazon Marketing Cloud solutions best meet their desired outcomes.”

With these insights and recommendations, GroupM clients get the access, innovation and scale needed to drive results with Amazon Marketing Cloud.

“Our maturity framework will establish and cement advertisers’ commerce footprint across all of Amazon Marketing Cloud, surfacing new opportunities that unlock growth,” said JiYoung Kim, President, GroupM Nexus North America. “Brands consistently ask for guidance and expertise to help them navigate emerging commerce opportunities available across today’s fragmented media landscape, and the maturity framework provides a roadmap for success that will drive business impact.”

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