Netcore Cloud names two new leaders to accelerate its vision for an agentic marketing platform. The goal is to power autonomous, AI-driven campaigns.
Netcore Cloud, a global leader in AI-powered marketing and customer experience, announced two strategic appointments to accelerate its vision of building autonomous, agentic marketing capabilities for modern brands. Vassil Mladjov will become the Senior Vice President of AI & Strategy, and Erin Ritz will become the Director of ISV Alliances (North America).
Netcore Cloud expands its footprint across the United States. The company is focused on empowering marketers to plan, execute, and optimise cross-channel engagement with minimal manual intervention, powered by intelligent AI agents embedded across the platform.
“Netcore Cloud is innovating and building an Agentic Marketing Platform with a vision to empower marketers to plan, execute, and optimize campaigns and customer engagement autonomously. Autonomous AI agents act on real-time contextual data, making decisions to promote better product discovery and conversions in-channel, all while also helping marketers and merchandisers get strategic program insights, derive campaign strategy and launch campaigns in minutes. This would have previously taken days or weeks,” said Pratik Bhadra, CEO – North America, Netcore Cloud. “Vassil’s background in AI strategy and research and Erin’s experience in building partner-led ecosystems help us drive this ambition forward to build a connected ecosystem of best-of-breed AI agents, ushering in this new era of marketing and customer experiences.”
As SVP – AI & Strategy, Vassil will lead Netcore’s AI roadmap globally, with a particular focus on enabling 1:1 personalisation at scale through Agentic AI. A SaaS and GTM veteran, he brings decades of experience building intelligent systems that drive real business outcomes.
“Netcore isn’t just participating in the Agentic AI revolution, it’s poised to lead it,” said Vassil Mladjov, SVP – AI & Strategy, Netcore Cloud. “The vision of building an AI-native platform that weaves intelligent agents into the very core of marketing execution is bold, necessary, and within reach. I’m excited to partner with our product and engineering teams to shape this future – one where marketers don’t just use AI, they scale with it.”
In her new role, Erin Ritz will lead the growth of Netcore’s ISV alliance network in North America. With experience in partner strategy at Validity Inc. and Salesforce.org, she will focus on building scalable integrations that expand Netcore’s relevance across the marketing technology stack.
“North America is ripe for API-first, plug-and-play MarTech solutions and Netcore is uniquely positioned to deliver,” said Erin Ritz, Director – ISV Alliances (North America), Netcore Cloud. “My focus will be on building a partner ecosystem that allows Netcore to embed seamlessly into the marketer’s workflow—accelerating adoption and enabling more agile, outcome-driven growth.”
These appointments reinforce Netcore’s commitment to delivering on its agentic marketing promise, where AI is no longer an add-on but the engine powering real-time, autonomous brand experiences across email, mobile, web, and more.
