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Omnicom Announces Closing of Acquisition of Flywheel

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Omnicom acquires Flywheel!  Combine ecommerce & media expertise for unbeatable growth.

Omnicom announced it had closed the acquisition of Flywheel Digital, Ascential’s digital commerce business. Terms of the acquisition were first announced on October 30, 2023.

“We are thrilled to cross the finish line and officially welcome everyone at Flywheel to Omnicom,” said John Wren, Chairman and CEO, Omnicom. “Flywheel’s best-in-class solutions are a game changer for our clients whose demand for digital commerce and retail media solutions continues to grow. Combined with our well-established offerings in commerce, media and precision marketing, we now have end-to-end services that outpace the competition.”

The addition of Flywheel uniquely positions Omnicom to seamlessly integrate offerings across retail and brand media, digital and in-store commerce, and precision marketing. Omnicom will connect the audience and behavioral data in its open operating system Omni to the product and transaction data in Flywheel Commerce Cloud to provide its clients with unmatched insights and analytics.

Flywheel will operate as a Practice Area within Omnicom and will be led by Duncan Painter, previously the CEO of Ascential.

“Joining the Omnicom network takes our organization to the next level. We can scale faster, leverage relationships, and combine data and technology efforts,” said Duncan Painter, CEO of Flywheel. “We look forward to the unique offering created by connecting complementary data from Flywheel Commerce Cloud and Omni. The combination gives our clients an unmatched view of complex digital marketplaces and offers them new ways to automate, optimize, and measure their digital commerce and media spend.”

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