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Tuesday, May 28, 2024

Iterable Unveils AI-powered Journey Builder at Activate Summit

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Iterable unveils Journey Assist, a generative AI tool for marketers to build personalized customer journeys faster and more easily. This, alongside other new features, empowers marketers to create impactful customer experiences and reach global audiences at scale.

Iterable, the AI-powered customer engagement platform, unveiled several new capabilities as part of its 2024 Product Announcement at its spring customer conference, Activate Summit. Leading the impressive lineup of new additions is Journey Assist, a groundbreaking new feature powered by generative AI that enables users to build Journeys faster and more intuitively using natural language prompts. Alongside Journey Assist, Iterable also introduced Brand Affinity Reporting for deeper customer sentiment insights, native WhatsApp integration to expand global reach, and enhanced Smart Segmentation for more dynamic and precise audience segmentation.

These new features and innovations are designed to empower marketers to create impactful customer experiences with ease, reach global audiences at scale, and optimize customer interactions based on AI-driven insights.

“Today’s marketers face immense pressure to deliver personalized, impactful experiences to global audiences with speed and efficiency, all while navigating an increasingly complex technology landscape,” said Andrew Boni, CEO and co-founder of Iterable. “The innovations in our 2024 Product Announcement directly address these pain points; with these new features, marketers can lift up to focus on higher value, more strategic pursuits to craft exceptional customer experiences that drive growth and create not just happy customers, but die-hard brand advocates. We’re thrilled to have had the opportunity to announce and showcase these game-changing capabilities on stage at our Activate Summit, in front of the next generation of marketing leaders.”

Iterable’s announcement reflects key trends reshaping the industry, including the potential for generative AI to ignite marketing efficiency and creativity, the importance of engaging consumers on their preferred mobile channels worldwide, and rising expectations for self-serve, approachable AI tools that marketers can trust.

Revolutionizing Journey-Building with Generative AI Journey Assist

This game-changing feature harnesses the power of generative AI to revolutionize the way marketers create and enhance customer journeys. With Journey Assist, marketers can leverage prompt-based AI to instantly create custom-designed new journeys or efficiently enhance existing ones. This intuitive, user-friendly tool addresses the common challenges marketers face when designing complex journeys, saving time and allowing them to focus on crafting exceptional customer experiences.

According to a recent study conducted by Iterable in collaboration with Wakefield Research, nearly half (47%) of marketers are attracted to artificial intelligence for its potential to enhance efficiency. Journey Assist brings this power of productivity to life by deeply integrating AI into the journey creation process; This innovative tool transforms the way marketers build powerful, personalized customer journeys, enabling them to do so with unprecedented speed and efficiency.

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With Journey Assist, marketers can abandon the tedious and time-consuming process of manual journey creation and embrace a new era of marketing productivity. This will ultimately drive better engagement, conversions, and customer loyalty in today’s fast-paced digital landscape.

As the market rapidly adopts AI, Iterable stays ahead by consistently incorporating AI capabilities deeply into the heart of its platform, offering differentiated solutions that set the company and their customers apart.

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