TomTom joins Precisely’s Data Link program, simplifying access to pre-linked, trusted data for faster analytics, AI, and location-based decision-making.
Precisely, a global leader in data integrity, said on Tuesday that TomTom has joined its Data Link partner program, a move aimed at simplifying how organizations integrate and use trusted, multi-source data.
Data Link is designed to reduce the complexity of combining datasets from different providers by offering an ecosystem of pre-linked data across participating vendors. By connecting Precisely’s data with complementary datasets from industry partners, the program enables organizations to access consistent, interoperable information without the time-consuming and error-prone integration work that often delays analytics and AI initiatives.
The addition of TomTom deepens a long-standing partnership between the two companies, making it easier and more cost-effective for customers to combine high-quality location intelligence with Precisely’s data assets.
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“Precisely and TomTom have worked together for many years, empowering businesses with best-in-class data and location intelligence,” said Craig Smith, account management director for the United States at TomTom. “Joining the Data Link program strengthens that collaboration and reflects a shared commitment to helping organizations get more value from trusted data.”
Many enterprises rely on external datasets from multiple providers to support operations, analysis, and artificial intelligence. But integrating those datasets often requires weeks of manual effort, reconciliation, and technical lift before the data is usable. Precisely says Data Link addresses that challenge by eliminating much of the friction traditionally associated with multi-source data integration.
TomTom’s map and location data is widely used to improve transportation efficiency, optimize traffic management and routing, and support location planning and urban development. When combined with Precisely’s data and that of other Data Link partners, customers gain additional context across a range of use cases, including last-mile delivery, risk assessment and underwriting, urban planning, site selection, and logistics and supply chain management.
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“Organizations depend on external data to power critical decisions, from site selection and risk assessment to urban planning and last-mile delivery,” said Dan Adams, executive vice president and general manager of data enrichment at Precisely. “Too often, turning that data into something usable means weeks of wrangling and reconciliation. By welcoming TomTom into Data Link, we’re expanding a trusted ecosystem of pre-linked data that accelerates time to insight, lowers integration costs, and unlocks innovation at scale.”
TomTom joins an expanding roster of Data Link partners, including Dun & Bradstreet, Overture Maps Foundation, GeoX Analytics, and Regrid, as Precisely continues to build a connected data ecosystem focused on interoperability and trust.
