Vention raises $110 million to advance AI-powered manufacturing automation and expand its footprint across North America and Europe.
Vention, a developer of software and hardware for industrial automation, said Tuesday that it has raised $110 million in new financing as manufacturers seek faster, more flexible ways to modernize production.
The funding round included participation from Investissement Québec, Desjardins Capital, funds managed by Fidelity Investments Canada ULC, NVentures, and other financial institutions. The company said the proceeds will be used to accelerate research in what it calls “physical AI,” expand its software platform and portfolio of pre-engineered applications, and grow its presence across North America and Europe.
The investment comes as the United States and other major economies push to strengthen domestic manufacturing capacity. Many companies, facing labor shortages and rising costs, are looking for automation systems that can be deployed more quickly and scaled more easily than traditional solutions.
Vention positions its platform as an alternative to conventional automation, which often requires lengthy integration and specialized expertise. Its approach combines software, modular hardware, cloud connectivity, and artificial intelligence into a single system designed to reduce deployment time and simplify operations.
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“Manufacturers no longer want automation that requires deep expertise and long commissioning cycles,” said Etienne Lacroix, the company’s founder and chief executive. Advances in physical AI, he said, are allowing automation to behave more like modern software—configurable, intuitive, and reliable from the outset.
At the core of the platform are generative and physical AI tools that support the design, programming, deployment, and operation of industrial equipment and robotic cells. Vention said recent product releases include automated configuration tools, an AI agent for defining machine specifications, a robotic programming copilot, and autonomous robotic applications—capabilities that the company says can shorten automation projects from months to days.
Enterprise adoption has been a significant driver of growth. Large manufacturers in sectors such as automotive, aerospace, logistics, food and beverage, and consumer goods are increasingly standardizing on Vention’s platform across multiple facilities and countries. These customers are using the system to design automation once and deploy it across global operations within a common software and hardware environment.
“The most forward-looking manufacturers are choosing Vention not for individual projects, but as a company-wide automation platform,” Lacroix said. The new funding, he added, will support broader deployments and international expansion.
Founded in Montreal, Vention said it has deployed more than 25,000 machines worldwide and supports a network of thousands of factories using its automation platform.
