French startup MuchBetter.ai secures €4M to expand its AI-powered, gamified sales training platform, helping teams master pitches, boost confidence and scale performance.
MuchBetter.ai, a French startup specializing in professional development, announced today that it has secured €4 million in a new funding round. The capital infusion was led by Educapital, an impact fund focused on education and the future of work, with participation from Astorya VC and Antler.
The company has developed an artificial intelligence platform designed to transform how sales teams and customer-facing employees are trained. The solution utilizes ultra-realistic, gamified simulations that allow users to practice challenging scenarios with virtual customers, receiving instant feedback to refine their pitches and approach.
Bridging the Skills Gap with AI
The technology addresses a persistent challenge in corporate training: providing scalable, safe, and context-specific practice for high-stakes customer interactions. MuchBetter.ai’s scenarios are highly adaptable, allowing them to be tailored to specific industry contexts—ranging from insurance and telecom to finance and retail—and adjusted for different customer personas and situations.
This AI-driven approach offers a distinct advantage for sales and learning teams seeking to accelerate onboarding for new hires and achieve consistent performance across large organizations.
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Driving Corporate Adoption
In less than two years, MuchBetter.ai has rapidly gained traction, supporting over 30 major corporate accounts. Its client roster includes notable names such as Bouygues Telecom, Boulanger, Schneider, La Poste, and Philips.
The funding will be strategically deployed to enhance the platform’s core capabilities:
- Enriching Industry Expertise: Further customizing conversations and debriefings with deep client and industry-specific context.
- Personalization: Tailoring training paths to individual user needs and performance gaps.
- Skill Management: Enabling executive management to gain full visibility and control over sales skills across the entire organization in the age of automation.
The platform provides managers and trainers with comprehensive dashboards and analytics, offering performance tracking, conversation transcripts, and coaching recommendations that ensure training remains directly aligned with strategic objectives and field execution.
