Cyberattacks are rising, but many businesses lack preparedness. Learn how to strengthen your cybersecurity defenses and protect your organization.
It’s no secret that cyber-attacks are becoming increasingly sophisticated while simultaneously growing in number and volume. And this worrying trend is only expected to rise. Cloudflare’s research shows that 78% of business leaders in the Middle East and Türkiye (MET) region expect their organizations to be hit by a cyberattack within the next year.
But, despite these concerns for the near future, the same study shows that only 46% of those leaders believe they are adequately prepared to handle such an incident. There is a significant disconnect between the perceived risk of cyber threats and the level of preparedness among the nation’s businesses.
So, as the digital threat landscape continues to evolve, regional businesses find themselves in an increasingly delicate position regarding cybersecurity. The growing number of incidents facing modern companies is well documented in today’s headlines, leaving organizations in no doubt that this is a serious issue that every business should have near the top of their agendas.
How can companies become more confident in their ability to defend themselves against modern cyber threats in this landscape?
Rising cyber threats: a reality for businesses in the region
The gap between the anticipated risks of cyberattacks and businesses’ preparedness to address them speaks volumes about the current state of cybersecurity in the Middle East Türkiye.
This discrepancy isn’t a question of ignorance but of confidence—or the lack thereof. According to our data, 82% of organizations in the MET region reported a cybersecurity incident in the past year, so the threat is very real. Still, less than half of the business leaders surveyed feel they have the necessary defenses in place. This points to a critical issue: true preparedness remains worryingly low while awareness grows.
That’s despite the real-life ramifications that can be expected when a business suffers a breach.
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The cost of a breach is more than just financial
Not only could an incident have serious consequences for the business itself, but it could also hurt your employees and customers. Whether financial losses, regulatory penalties, or reputational damage, the stakes regarding lacking robust defense mechanisms are high. The financial losses arising from incidents can rack up quickly.
Among the 53% of respondents whose organizations experienced a cybersecurity incident in the past year, 77% estimated the financial impact to be at least US$1 million. In comparison, one-third (38%) estimated the loss to be US$2 million. Financial loss is not the only impact organizations have suffered. 38% of organizations have put growth plans on hold after an incident, and 37% have had to lay off staff due to the financial impact. Other organizations have been subjected to legal action or forced to pay fines due to incidents.
Learning from experience
What stands out from the Cloudflare data is that sectors in the region with higher attack frequencies, such as Financial Services and IT, report feeling more prepared for future incidents. This is logical – experience breeds resilience. This confidence also likely stems from the sectors’ early adoption of advanced cybersecurity tools and practices, equipping them to handle the evolving threat landscape.
SolarWinds is a great example of a business that took significant steps to overhaul its security practices after a breach and become stronger. The company enhanced its software development process with its Secure by Design principle, adopted a Zero Trust architecture, and increased transparency by openly communicating with customers and regulators. SolarWinds also collaborated with cybersecurity experts to continuously improve their defenses while contributing to industry-wide efforts to bolster software supply chain security. These actions helped the company recover, educate the wider sector, and become more resilient against future cyber threats.
However, while the financial services and IT sectors are more prepared for such an incident, others are lagging. Media and Telecoms and Transport, Construction, and Real Estate sectors are least prepared, given that they have experienced fewer incidents. The lower frequency of incidents in Healthcare (49%) is counterintuitive — the industry tends to be a highly targeted sector because it often suffers from a lack of investment and because systems hold vast amounts of sensitive patient data. Given the sensitive nature of the data handled in healthcare, a significant cyberattack could have devastating consequences. And as cyber threats become more sophisticated and frequent, hope is not a strategy.
Just because businesses have been lucky enough to avoid an attack so far, it doesn’t make them immune in the future. And the industries that have yet to face a cyberattack are worryingly underprepared.
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Cybersecurity as a catalyst for business modernization
Despite the challenges posed by the growing threat of cyberattacks, there is a positive shift in how business leaders approach cybersecurity. Our research shows that 74% of respondents expect the proportion of their IT budget dedicated to cybersecurity to rise over the next year. This is a positive sign, as organizations must prepare for the increased volume of incidents they predict in the year ahead. For most, protecting their networks remains the number one investment area, with an average of 22% of the budget allocated to this pillar.
This evolving perspective is encouraging, as it suggests organizations recognize the strategic value of strong cybersecurity measures. It highlights a recognition that robust defenses can offer more than just protection – driving innovation, streamlining operations, and enhancing overall efficiency, as well as offering opportunities for operational improvements and data protection. This forward-thinking approach turns cybersecurity from a defensive necessity into a strategic advantage.
By embedding cybersecurity into top-level decision-making rather than treating it as an afterthought, businesses are positioning themselves to thrive in an increasingly digital world.
The need for proactive cybersecurity measures
In an era when digital risks are evolving rapidly, businesses must invest not just in advanced technologies but in fostering a culture where cybersecurity is treated as a strategic priority. Simplified, consolidated solutions are key, but they will fall short without the right mindset and a commitment to continuous improvement across the whole organization
Regardless of its industry, every company must recognize the evolving threat landscape and take proactive steps to mitigate the risks. It’s time for every business to acknowledge that preparedness is more than just a checklist; it’s a mission-critical element of modern business strategy. Instead of being a reactive measure dusted off after a breach, cybersecurity should be considered a proactive, central part of every organization’s future-proofing plan. Businesses in the Middle East & Türkiye are waking up to the reality of cyber threats – now they must ensure they are ready to face them head-on.
