Transfix partners with SONAR to empower freight brokers. SONAR’s market data, combined with Transfix’s AI and analytics, provides brokers with actionable insights for better pricing & decision-making.
Transfix, a next-gen software and data solutions provider for the freight industry, today announced a partnership with SONAR (gosonar.com). SONAR provides high-frequency data and visibility into the freight marketplace at local, state, national, and global levels.
The partnership will help power Transfix’s Data Solutions suite, designed for brokers of all sizes, and uses cutting-edge algorithms and advanced analytics to distill massive data sets into actionable insights. Leveraging proprietary AI and machine learning models, the data science and predictive analytics platform helps brokers drive higher win rates and margins with custom spot and contract pricing intelligence based on past transactions and market trends.
“We’re thrilled to partner with SONAR on this powerful data platform,” said Jonathan Salama, CEO and Co-founder of Transfix. “The insights that SONAR produces for the market will help to inform our sophisticated data modeling solutions and empower brokers with smart, more accurate decision-making capabilities, particularly during RFP season.”
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“Transfix has been a long-term partner, dating back to their earliest days as the first digital broker,” said Spencer Piland, CFO and COO of SONAR. “We’re excited to be a part of this journey with them and their exceptional data and technology teams as they showcase to our industry how to improve pricing models and apply freight market data to improve decisions and drive margins for America’s largest brokers.”
