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Monday, September 16, 2024

Socure Launches Selfie Reverification for Instant Identity Trust

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Socure introduces Selfie Reverification, a rapid and accurate solution to revalidate consumer identities online. Combating fraud and enhancing customer experience with AI-powered technology.

Socure, the leading provider of artificial intelligence for digital identity verification, sanctions screening, and fraud prevention, today announced Selfie Reverification – a way to validate return consumers online with a simple selfie from any device in under 2 seconds.

The Selfie Reverification capability matches an incoming selfie with the previously verified ID headshot photo submitted during onboarding with a 99.9% true match rate. The scan also detects signs of a deepfake and age discrepancy between the photo and the credential to ensure the user is the rightful account holder.

Socure’s Selfie Reverification builds on the company’s market-leading Document Verification.(DocV).product captures and validates photo IDs at onboarding with a 99% first-time selfie photo capture success rate, 98% accuracy in liveness detection, and a true acceptance rate of 98.2%.

With identity attacks at an all-time high, once validated, good identities can go risky in an instant. Selfie Reverification allows simple, fast, and accurate trust decisions, particularly important at the riskiest of moments—a high-value banking transaction, validating the identity of a babysitter-for-hire in an online marketplace, or verifying age for alcohol deliveries. The use cases for critical identity trust re-verification are almost endless across the digital economy and the customer journey.

Also Read: 6 Hot Cybersecurity Trends—and 2 That Are Cooling Down

As importantly, selfie verification has integrated liveness detection technology, ensuring the person taking the selfie is present. This stops the most sophisticated spoofing techniques, including face masks, image-of-an-image, and deepfakes.

“Identity verification isn’t a one-time event. As consumers interact with an online service over time, their risk profile can change. That’s why it’s important to determine you are still who you say you are without going through the full verification process again,” said Pablo Abreu, Chief Product and Analytics Officer at Socure. “Selfie Reverification works seamlessly with our document verification solution, guiding the user with real-time feedback and capturing high-quality selfies. Simultaneously, it conducts Level 2 NIST PAD liveness checks and analyzes facial landmarks using our proprietary technology to prevent spoofing and stop deepfake selfie attacks without disrupting the user experience.”

Selfie Reverification enables organizations across verticals, including financial services, online gaming, eCommerce, the sharing economy, and the public sector, to ensure a positive customer experience while mitigating fraud and lowering opex costs due to a reduction in manual reviews. Across these sectors, Selfie Reverification is a ‘Swiss Army Knife’ of rapid risk assessment across use cases and verticals.

Powerful Use Cases Include:

Account Takeover Prevention

  • Selfie Reverification can be an integral part of account takeover prevention. It triggers a re-verification when unusual account changes are made that can allow a fraudster to gain control of the account.

Protection of High-Risk Transactions

  • Large financial transactions and wire transfers pose a high risk as they can be initiated by someone other than the account owner. Selfie Reverification can be used as an additional – though frictionless – security measure to ensure that only the authorized user can perform these high-risk activities, protecting against fraud and saving consumers from devastating financial losses.

Account Lock-Out No More

  • When users are locked out of their accounts or need to recover access due to suspected fraud, Selfie Reverification provides instant recovery with a rapid selfie check. Socure’s high-speed capture and accurate matching reduce customer friction and operational costs typically resulting from traditional account recovery methods.

Any Time ID is Necessary for a Quick Nod ‘Yes’

  • From rideshare businesses that must periodically re-verify drivers’ identities throughout a shift to rapid loyalty member hotel check-in, Selfie Verification can be easily leveraged for any user revalidation dependent on documentary proof at re-validation.

Protect the Integrity of Government Services Delivery

  • Selfie Reverification provides an added layer of security to protect returning users and ensure government benefits and services are provided to the true constituent.

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How it Works

User Action and Real-time Feedback: The user is prompted to take a selfie. During this process, they receive real-time feedback on positioning, angle, and lighting, ensuring the captured selfie is of high quality, resulting in a decision in under 2 seconds.

Liveness Check: The selfie undergoes a liveness check that is Level 2 NIST PAD compliant to prevent fraudsters from spoofing the submissions through different presentation attacks, like images of images or sophisticated masks. Adding to the liveness is Socure’s injection attack detection, which ensures a fraudster has not interjected a session with a false or altered credential. These checks are passive, so they do not disrupt the user experience or ask the user to do additional challenges, such as speaking numbers shown on the screen.

Deepfake Selfie Detector:  The Socure data science team generated hundreds of thousands of carefully curated deepfake samples using more than 20 different AI generators to ensure a data set consisting of a very realistic diversity of body shapes, ages, skin tones, postures, lighting conditions, backgrounds and ethnicities. These deepfakes train Socure’s selfie models to precisely thwart spoofing attacks. Biometric analytics assess >80 facial landmarks, such as eye distance, nose width, jawline contours, and emotional expression, to create and verify a facial map to ensure accurate matching.

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