OutSystems’ Generative Software Cycle blends GenAI with governed low-code to transform development, speed innovation, and cut technical debt.
OutSystems, a global leader transforming how companies innovate through software, unveiled the “Generative Software Cycle. The new campaign, targeted across the United States, highlights the power of GenAI with governed low-code to introduce new levels of developer productivity and eliminate cumbersome technical debt.
“About five years ago, we predicted that AI and neural networks would have a huge impact on the future of automation. We are now at a tipping point in the world of software, something that has never been seen in the past 35 years—the Generative Software Cycle is here,” said Paulo Rosado, CEO and founder of OutSystems. “With GenAI, we have seen an increase in the amount of code that’s being generated. To avoid increasing technical debt, we need abstractions that reduce that amount of code. This is why we believe that code will become an artifact, a technology of the past. And only the combined power of low-code and AI will enable organizations to tackle the challenges of the new software development lifecycle.”
The Generative Software Cycle is more than just a technological advancement—it’s a shift in how enterprises create, customize, and modernize applications. By merging the simplicity of low-code with the power and automation of GenAI, OutSystems transforms the entire software development lifecycle into a major competitive advantage. The result is faster development cycles and speed-to-market, greater innovation potential and agility to adapt to market and customer demands, and stronger alignment across the business.
As a full-stack, generative lifecycle platform that combines the power of GenAI with governed low-code, OutSystems transforms GenAI into a superpower, enabling a generation of modern, governable, integrated enterprise apps in minutes.
“Both GenAI and low-code have become clouded with so much hype. We needed a way to cut through the noise and accurately convey the transformative value of these technologies coming together,” said Christine Nurnberger, CMO, OutSystems. “The Generative Software Cycle is an expression of the new world that’s already been unleashed, and low-code x AI is the path to taking software development to infinity with continuous iteration, unlimited use cases, and limitless productivity.”
To develop the campaign, OutSystems conducted extensive market research, working with B2B marketing visionaries, Velocity Partners, to capture the competitive landscape and user demands in the Generative Software Cycle.
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This campaign was introduced earlier this month at ONE: OutSystems NextStep Experience in Amsterdam where OutSystems unveiled Mentor, a first-of-its kind AI-powered application generator that enables IT leaders to turn big ideas into enterprise-grade software in minutes with simple prompts. On the heels of this groundbreaking innovation, this campaign aims to define the Generative Software Cycle.
