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Sunday, May 26, 2024

Celebrus Launches First-Party Fully Enclosed Digital Analytics Reporting Solution

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With no tagging required and a first-party identity graph, Celebrus Digital Analytics gives brands better control and more power over their data, enabling them to make data-driven decisions that deliver results.

Celebrus automatically captures, contextualizes, and activates consumer behavioral data in live time across all digital channels.

“I’ve spent my entire career in data. Reporting is a commodity, but the traditional third-party methods for reporting have continued to underdeliver in today’s marketplace,” said Bill Bruno, CEO.

With web analytics being challenged on multiple fronts and the deprecation of third-party cookies looming, marketers face an enormous challenge that impacts the accuracy of their data.

CDA, hosted in a single-tenant private cloud, provides organizations with access to a single source of truth for digital data without data, connectivity, or activation gaps; there is no need to rely on third-party platforms that use a shared environment and funnel data through outside environments, posing huge regulatory risks.

Third-party platforms aren’t a reliable source of accurate data due to tagging and coding limitations, time and profile constraints, and data loss, causing a vicious cycle that prevents brands from realizing the full potential of their data. With Celebrus Digital Analytics, brands employ a fully compliant solution that provides better control and more power over their data.

Notable key differentiators of Celebrus Digital Analytics include:

  • All of the reporting that brands have come to know, love, and expect in true live-time so value can be generated on Day 1
    digital interaction is automatically captured, so you’ll never hear “we didn’t tag for that” again
  • First-party identity graph for accurate and complete identity resolution that will provide invaluable insight into your digital traffic

“I’ve spent my entire career in data. Reporting is a commodity, but the traditional third-party methods for reporting have continued to underdeliver in today’s marketplace,” said Bill Bruno, CEO. “Gaps in data, identity, and connectivity cause pain for marketers, data analysts, and agencies as they all work tirelessly to understand what investments are working and which aren’t. Celebrus puts data reporting back in the hands of professionals who need it most without any hassles or restrictions. CDA is another way Celebrus is improving the relationships between brands and consumers via better data.”

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