Defying economic uncertainty, U.S. Cyber Monday spending soared 6.3% to a record $14.2B, driven by deep discounts and a surge in mobile and BNPL usage.
Cyber Monday delivered a powerful performance in 2025, smashing all previous records despite lingering concerns over inflation and economic uncertainty. Consumers spent an estimated $14.2 billion online, representing a 6.3% increase from last year and signaling a surprising resilience in digital shopping behavior.
The surge, confirmed by reports from Adobe Digital Insights, blew past earlier analyst predictions of a cautious holiday season. The lead analyst, Vivek Pandya, noted that deep discounts—which remained elevated through Cyber Monday—drew price-sensitive buyers. Electronics saw discounts of up to 30%, while clothing reached a 26% discount.
The shopping frenzy was increasingly mobile-driven, with purchases via smartphones and tablets accounting for 56.1% of total spending. Another significant contributing factor was the rise of ‘Buy Now, Pay Later’ (BNPL) services, which Adobe estimated saw a sharp surge in usage as consumers sought payment flexibility amid financial caution.
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The performance capped a record-breaking period known as Cyber Week (Thanksgiving through Cyber Monday). Online spending reached $11.8 billion on Black Friday and $6.4 billion on Thanksgiving Day, indicating that consumers are adopting a more deliberate and value-conscious approach to holiday shopping.
Analysts are now debating whether the record spending signals a durable trend or a temporary spike driven purely by discounts. While the rise of mobile-first buying and BNPL indicates a long-term shift in consumer behavior, some experts caution that part of the spending increase may be due to higher product prices, not just higher sales volume.
